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Reasons
to Bring
Your Business Online... |
Consider the following reasons to go online
 | You sell your own products and/or services.
While you can handle transactions off-line using your phone, mail, and fax, your customers
are increasingly asking for the convenience and full service offered through an online
internet capability. |
| You want to attract a larger number of customers. If
you can get people to come to it, a Web site can help you save time and effort. A
well-designed site will explain your business, products, and services. The traffic you
attract may also yield potential business partners, advertisers, or joint ventures. |
| While your business is successful, the
administrative work involved in transacting sales off-line is time-consuming. Having a Web
presence will free you up to focus on expanding your business, devising new strategies, or
supporting your clients. |
| You are still doing business by phone or fax, but
all your competitors offer online convenience. You need to bring your business
online simply to offer the same level of customer service that buyers have come to expect
in your industry. |
| You are a Consumer-to-Business company. While
you know that personal contact is essential in many Consumer-to-Business enterprises,
having your company's services described in full detail -- with interactive capability on
a Consumer-to-Business Web Site -- will cut down on your initial travel to prospective
customer locations and help to narrow down or pre-qualify leads. |
| You are looking for a way to advertise and attract
business locally as well as nationally. Direct mailings, phone calls, and fax
services are expensive and ineffective. A Web site will give you universal exposure,
24/7. You are willing to deal with the work involved in serving customers in
different geographic regions, and finding the staff to accommodate new markets. |
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If any of these
situations match yours,
taking your business online may
be the right step... |
| Exploring E-Web Sites
According to an Ernst & Young e-commerce study,
there are several broadly defined features that "e-customers" whether they
are dealing with Business-to-Business or Business-to-Consumer sites -- value in an online
business Web site. In order of importance, they are:
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| Clean design and ease of use |
| Strong sense of individualistic branding of the
product or services |
| Brand recognition |
| Prominence on popular search engine sites, portals,
and industry communities |
| Aggressive online advertising |
| Competitive or aggressive pricing |
| The cachet and trustworthiness that comes with being
first to market |
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| The study shows that it
is crucial to build brand awareness, have quality content in order to influence purchasing
decisions, price low-ticket items aggressively, and make using and navigating your site
easy, fun, and quick. |
| 73% abandon sites if more than two or three clicks
are needed to find information they need. Online shoppers value speed and convenience. |
| 83% abandon sites quickly if the navigation is
cumbersome. |
| 64% make their high-ticket purchase decisions based
on online information, while 62% of consumers say online information influences their
retail purchases. |
| 93% of visitors use the Web to find specific product
or service information. The same percentage shop by brand when buying high-ticket items. |
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